The public transportation sector’s needs to embody various challenges.

The market’s rising competition requires coping with a business sector where “becoming more efficient” is the name of the game.

Drivers, passengers, technology and regulation, separately and together, directly affects the companies’ revenue, income, expenses, and mainly - it’s ability to effectively manage the organization. 

The multiplicity of operations systems makes it difficult to create a unified and clear view of what is really being achieved within the organization.

Operations systems (such as Fleet control management, Petrol management, Ticket validation systems, Regulator interfaces, Internal information files, etc.) offer their own operational reports based on different technologies, display different perspectives, and contain various data errors and challenges.


These challenges rise due to the mobility and operational difficulties that only such a dynamic and complex sector faces. 

The public transportation operators need a new answer for their main and unique challenges:

  • Surface level Inquiry abilities

  • Lack of single version of the truth

  • Multiplicity of operations systems

  • Excessive amounts of data (Big Data)

  • Lack of insights and business discovery

Identifying local problems in retrospect does not provide enough ability to increase your company’s efficiency! 

In Sense BI, we believe that in order to make the right business decisions, all of the information has to be brought to the operators attention in a simple, reliable and user friendly manner.


We also believe that good management control consists of quick identification of problems, but mainly, of preliminary identification of current trends in order to prevent future malfunctions. 

Sense BI has developed a BI system based on the joint work with 7 of Israel’s leading public transportation companies. Some companies focus on improving their decision-making processes, while others focus more on complying with regulation demands. The mutual sharing of information resulted in the development of a winning information system, which combines those worlds and helps create a continuous efficient process. 

This is more than just technology. It’s the right methodology!

One that assists you in asking the right questions.